WP-Gen connects your AI draft to WordPress. Design with the AI of your choice, import the result cleanly, and edit content visually from then on, without reaching for an AI every time something changes.
Your design stays one of a kind. Day-to-day upkeep gets simple.
WP-Gen turns the draft into a WordPress site where text, images and repeating content can be edited easily. The layout stays protected.
Four steps: from the first draft to a site your client maintains themselves.
WP-Gen generates a model-neutral brief. It describes which pages, content areas and media your design needs to cover, plus the rules for the design package that follows. We call it a contract. If you have used WP-Gen before, you can optionally hand your existing content to your design AI along with it.
An AI of your choice can use the contract to turn your design into a version WordPress can import. You give your AI the downloaded contract and ask it to apply the contract to your design. Out of that, your AI produces a finished document we call a manifest. It bundles your entire design into one large file. For this step we recommend the strongest model available to you, to avoid errors.
Once WP-Gen is installed on your WordPress, you can upload the manifest. WP-Gen then validates the manifest, templates and assets, imports the required media where possible, and applies the design in WordPress. All of it happens on your hosting, with no page-builder layer in between.
From then on you edit text, images and sections visually inside WordPress. You only need the AI again when the design itself should change.
The contract is nothing more than instructions for turning your design into a manifest. Which AI you use for that is entirely up to you.
This is how your clients will work later: visually, on the page, with no AI and no detour through you. Try it right here.
We build brands that stick: from the first sketch to the big launch. Click into this text and rewrite it. That is how simple content editing is with WP-Gen.
Logo, colours and typography from one hand.
Visual worlds that tell a story.
Sites that work as well as they look.
When a new look is due, WP-Gen carries existing text, images and pages into the matching fields of the new design. Only if that is what you want, of course.
The finished site is rendered on your WordPress and stays in your hosting. Which other services load data is up to the plugins and integrations you enable on top.
Every approach has its strength. WP-Gen is for everyone who wants to combine bespoke AI drafts with real WordPress and clearly bounded content editing.
More routes to the right. Swipe the cards sideways.
This classification describes typical workflows. Individual vendors and setups may differ.
| Capability | WP-Gen | AI site builder | Page builder | Theme |
|---|---|---|---|---|
| Bespoke AI draft as the starting point | Supported | Partly | Partly | Not intended |
| Free choice of AI model | Supported | Not intended | Partly | Partly |
| Runs on your own WordPress | Supported | Not intended | Supported | Supported |
| Visual content editing without layout risk | Supported | Partly | Partly | Partly |
| Content carried over on design updates | Supported | Partly | Partly | Partly |
| Individual sites per client | Supported | Partly | Supported | Partly |
In short: an AI site builder designs and hosts inside a closed environment, a page builder builds on your own WordPress but without an AI draft, and a theme hands you a finished layout to fill in. In this comparison WP-Gen is the route that combines three things: the draft comes from a freely chosen AI model, the site runs on your own WordPress, and edited content survives a change of design because design and content are stored separately.
Your clients set up their own content. The design stays exactly as you handed it over.
A clear packaging and import process shortens the repetitive production steps, leaving more time for design and for clients.
Licences, maintenance and fresh designs turn one-off jobs into long-term clients.
WP-Gen is finished software and runs in production on client sites today. What is still limited is access: there is no self-service purchase at the moment. We grant licences in small numbers and look at every request individually. Tell us what you would like to use WP-Gen for, with no obligation, and we will come back to you with a concrete answer.
For one active website.
For your client portfolio.
For large portfolios.
We will publish the final pricing tiers before the open launch. Until then we discuss pricing individually, based on what you have in mind.
Any current frontier model from Anthropic, OpenAI or Google. The brief WP-Gen generates is deliberately model-neutral: it describes the desired result, not the route to it. You pick the tool that suits you; the stronger the model, the more reliably it gets there on the first attempt.
The software is finished and runs in production. WP-Gen is not an announced product and not a public beta. The feature set described on this page is what exists today. The only thing that is limited is distribution: we grant access in small numbers and after a personal conversation, so we can support every setup properly. A request is therefore exactly that, a request. We look at it and come back to you with a concrete answer.
From you. From your mockups, your AI design tool, or your usual design process. WP-Gen turns that design into a real WordPress site, and your draft stays the visual foundation. Looking for a starting point? Claude Designer is one way in.
Right on the page: click, type, save. Text, images and repeating sections are edited visually, with no AI involved, and without going through you.
It moves into the new design automatically. Content and design are kept strictly separate in WP-Gen. Edited text and images survive every change, because you use a fresh contract for the redesign.
You do, or your clients do. It is an ordinary WordPress install on your own hosting, with everything that belongs to it: content, media and the applied design.
Your site keeps running. Everything you set up stays in place and keeps being displayed. From that point you can no longer edit, and you stop receiving security and feature updates. As soon as the licence is active again, updates and new features work as before.
That is what WP-Gen’s compatibility mode is for. It lets you bring common extensions such as forms, analytics tools and WooCommerce (as an early beta) into the site. Worth noting: because of its complexity, WooCommerce is supported experimentally for now.
WP-Gen provides a solid technical basis for one. Web fonts are embedded locally and the finished site is rendered on your WordPress. WP-Gen itself makes exactly two outbound connections, both server-side from your installation rather than from your visitors’ browsers: the licence and update check against wp-gen.de, and a one-off download of the Google Fonts your design uses when a design is imported. That happens precisely so that they are served from your hosting afterwards and nobody contacts Google on a page view. Whether any further connections occur depends on the plugins, analytics tools and embeds you enable on top.
A current WordPress (6.5 or newer) and PHP 8.1 or newer. That runs WP-Gen on practically any common hosting.
Since we only insert content into the templates from the manifest, this is always an issue with the manifest the AI produced. Describe the exact error you see to your AI, give it a current contract, and ask it to fulfil the contract precisely. Use a more capable model if you need better results.
That is decided by your design and the AI you use. Describe the problem to your AI. The contract leaves models some latitude in what counts as static text, a static image, or an editable element. Claude in particular often needs to be told explicitly to mark images as editable.
Yes, we support every page type, blogs explicitly included. For that, your design has to define the role (the page template) for the blog archive and the blog post, so the AI understands it and writes it into the manifest. In the WordPress backend you then set a page as the posts page under “Settings → Reading”.
Yes, inside what we call rich text elements. Your AI can produce those if you ask it to explicitly. You will see these elements either visually in the editor or in the fallback form; they are not embedded in other text blocks. Do check compatibility mode in the WP-Gen settings, so the plugin providing the shortcode works as well.
Build your next client site with the tool of your choice
and the power of WP-Gen.